Not a technologist who wandered into business — the other way around. I came up inside the operation, then built the systems to make it run lighter.
I've spent my career inside real businesses — not advising them from the outside, but in the operation: homebuilding, homebuilding products, distribution, real estate, private equity, and investing. I know what a materials list, a purchase order, and a policy renewal actually cost in hours, because I've been the one doing them.
Somewhere along the way I started building the software to make that work disappear. Today that's all I do — I build the AI systems and internal tools that run businesses like the ones I came up in.
It runs past the software, too. I've spent years getting businesses found online and turning that attention into real revenue — so growth tends to be part of the plan, not a bolt-on.
The pitch is simple: AI is the easy part. Understanding your business is the hard part. That's where I start — and it's why what I build actually fits.
If your business runs on work that should already be automatic, let's talk.
Technology is the last 10%. The first 90% is understanding how your business actually works — who does what, why, and where the time really goes.
I'm not here to sell you the future. I build systems that quietly remove work and then get out of the way — no shiny objects, no dependence on me.
You see real progress before you spend anything. The work earns the engagement — not a deck, not a promise.
The approach isn't industry-specific. The same operator's eye carries into manufacturing, professional services, logistics, retail — and most any business built on repeatable work.
